本帖最后由 Leona沙地花 于 2025-9-10 12:16 编辑
Smart Brevity is a revolutionary communication manifesto for the information-overload era, born from the creators of Axios and Politico. This book argues that the most valuable currency today is attention, and the key to earning it is clarity and concision. The authors introduce a proven writing and speaking framework built on four pillars: a muscular headline, a tight context sentence, bulleted details, and a clear call to action. This isn't just about shortening messages—it's about structuring them for maximum impact and memorability. It’s a practical, battle-tested guide for anyone who needs to cut through the noise and be understood.
《简洁的力量》是一本针对信息过载时代的革命性沟通宣言，由Axios和Politico的创始人撰写。本书提出，当今最有价值的货币是注意力，而赢得它的关键是清晰与简洁。作者介绍了一个经过验证的写作与演讲框架，建立在四大支柱之上：有力的标题、精炼的背景句、分项列举的细节和清晰的行动号召。这不仅仅是缩短信息，更是构建信息以实现最大影响力和记忆度。这是一本实用且经过实战检验的指南，适合所有需要穿透噪音并被理解的人。
Author Profiles Jim VandeHei: Co-founder and CEO of Axios, former co-founder of Politico. A pioneer in modern political and business journalism. Mike Allen : Co-founder of Axios and author of its iconic Axios AM newsletter. One of Washington's most influential reporters. Roy Schwartz: President of Axios and a media executive focused on sustainable business models for news.
吉姆·范德海：Axios联合创始人兼CEO，Politico前联合创始人。现代政治与商业新闻领域的先驱。 迈克·艾伦 ：Axios联合创始人，其标志性的《Axios AM》时事通讯作者。华盛顿最具影响力的记者之一。 罗伊·施瓦茨：Axios总裁，一位专注于新闻可持续商业模式的媒体高管。
Perfect For: Leaders, managers, marketers, journalists, and anyone who writes emails, presentations, or reports. Ideal for professionals drowning in information who want to communicate with clarity, confidence, and impact.
领导者、经理、营销人员、记者以及任何需要撰写邮件、演示文稿或报告的人。非常适合那些淹没在信息中，希望清晰、自信且高效沟通的专业人士。
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发表于 2025-9-10 12:11
