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Dan Ariely Title: Duke University Professor & Predictably Irrational author Signature Move: Conducts experiments at comedy clubs Quirk: Writes left-handed to "think differently"
丹·艾瑞里头衔 : 杜克大学教授《怪诞行为学》作者 特色研究: 在脱口秀俱乐部做行为实验 怪癖 : 用左手写作以"换位思考"
A Playful Yet Profound Guide to Smarter Decisions
This quirky advice column-style book applies behavioral economics to real-life dilemmas—from dog training to dating—revealing: 🐶 3 Counterintuitive Truths:
1️⃣ The "Dog Training" Principle – Why inconsistent rewards work better than perfection
2️⃣ The "Free Lunch" Paradox – How removing choices can increase happiness
3️⃣ The "Self-Control" Hack – Using pre-commitment devices (like freezing credit cards in ice) Why Readers Love It?
✓ Humor + Science – Explains cognitive biases through hilarious pet analogies
✓ Unconventional Wisdom – Why you should sometimes let your dog (and yourself) misbehave
✓ Actionable Fixes – For procrastination, impulse spending, and more
用行为经济学解决生活难题的幽默指南这本妙趣横生的建议集将行为经济学应用于养狗、恋爱等日常问题: 🐶 三大反常识洞见:
1️⃣ "训狗法则" – 为什么随机奖励比始终如一更有效
2️⃣ "免费午餐悖论" – 减少选择反而提升幸福感
3️⃣ "自控力秘籍" – 把信用卡冻在冰块里等预先承诺法 备受喜爱的三大特质:
✓ 科学融入幽默 – 用宠物趣事解释认知偏差
✓ 叛逆智慧 – 为何偶尔该放任狗狗(和自己)犯错
✓ 实用解决方案 – 专治拖延症/冲动消费等毛病
Perfect For 最佳读者
• Pet owners tired of traditional advice
• Behavioral economics beginners
• Anyone who’s ever struggled with New Year’s resolutions
• 厌倦传统建议的宠物主人
• 行为经济学入门者
• 新年计划总失败的人群
Golden Insight:
"Perfect self-control isn’t the goal—designing smarter systems is."
核心智慧:
"完美的自控力不是目标——设计更聪明的系统才是。"
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