《The Practice Shipping Creative Work》 作者：Seth Godin【EPUB】

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Title: The Practice: Shipping Creative Work
Author:

Seth Godin

• Legacy: 19 international bestsellers
• Famous Concepts: "Purple Cow," "Tribes"
• TED Talks: 20M+ views on marketing & creativity
  
  

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Key Insights

This motivational manifesto for creators reveals:

• Creative Process:
  
  
  • "Shipping" over perfection: Done is better than perfect
  • Daily practice: How to build a creative habit
    
    
• Mindset Shifts:
  
  
  • Overcoming the "Resistance" (fear, procrastination)
  • Why "authenticity" beats "originality"
    
    
• Actionable Tools:
  
  
  • The Dip: When to quit vs. when to push through
  • Generous Creativity: Giving without expecting returns
    
    
• Real-World Examples:
  
  
  • How J.K. Rowling shipped Harry Potter despite rejections
  • Why Picasso painted daily, even when uninspired
    
    
  
  

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书名:《练习：发布创意作品》

作者:

赛斯·高汀

• 传奇地位: 19本国际畅销书作者
• 著名理论: "紫牛营销","部落理论"
• TED演讲: 超2000万次观看
  
  

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核心内容

这本创意人行动指南揭示：

• 创作过程:
  
  
  • "发布"胜过完美：完成比完美重要
  • 每日练习：如何培养创作习惯
    
    
• 思维转变:
  
  
  • 克服"阻力"（恐惧、拖延）
  • 为何"真实"比"原创"更重要
    
    
• 实用工具:
  
  
  • 低谷法则：何时放弃，何时坚持
  • 慷慨创作：不求回报的给予
    
    
• 真实案例:
  
  
  • J.K.罗琳如何在被拒后坚持出版《哈利波特》
  • 毕加索为何每日作画，即使没有灵感
    
    
  
  

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For Whom? 适合谁?

• Stuck perfectionists
• Creative team leaders
• Side hustle builders

• 被完美主义困住的人
• 创意团队管理者
• 副业开拓者

Pro Tip:

高汀的"创作清单"：

• 开始 → 2. 完成 → 3. 发布 → 4. 重复
  
  

Golden Line:
"The cost of being wrong is less than the cost of doing nothing."
金句:
"犯错的代价远小于什么都不做的代价。"