《Hooked How to Build Habit-Forming Products》作者：Nir Eyal【EPUB】

Leona沙地花

Title: Hooked: How to Build Habit-Forming Products

Author: Nir Eyal – Stanford MBA, behavioral design expert, and lecturer at the Stanford Graduate School of Business. Former video game designer who reverse-engineered addictive tech patterns ethically.

Key Insights:

This controversial playbook reveals the psychology behind habit-forming tech:

The Hook Model (4 Steps):

Trigger (External: Notifications / Internal: Boredom)

Action (Simplest behavior: Scroll, Tap)

Variable Reward (Likes? Discounts? New content?)

Investment (Profiles, data, streaks that increase stickiness)

Case Studies:

Why Instagram’s "pull-to-refresh" mimics slot machines

How LinkedIn’s "profile completeness" bar exploits OCD

Ethical Lines:

Manipulation vs. Empowerment

The "Regret Test" for moral design

书名:《上瘾：如何打造习惯养成型产品》

作者: 尼尔·埃亚尔 – 斯坦福MBA，行为设计专家，曾任游戏设计师，专注研究"道德成瘾机制"。

核心模型:

这本毁誉参半的产品指南解密科技成瘾背后的设计：

上瘾四步法:

触发（外部：推送 / 内部：无聊感）

行动（极简操作：滑动、点击）

多变奖励（点赞？优惠？新内容？）

投入（资料完善、打卡等增加沉没成本）

典型案例:

Instagram"下拉刷新"如何模仿老虎机

LinkedIn"资料完整度"进度条利用强迫心理

道德争议:

操纵与赋能的边界

用"后悔测试"检验设计良知

Pro Tip:

埃亚尔本人用书中模型设计了"不玩手机"应用—— ironically, to break tech addiction. 📵

Did You Know?

书中"多变奖励"理论源自1950年代斯金纳箱鸽子实验——与TikTok算法原理相同。 🐦🎰