《Business - Twelfth Edition》作者：Pride, Hughes, Kapoor【PDF】

Leona沙地花

Title: Business (12th Edition)
Authors:

• William M. Pride – Professor Emeritus at Texas A&M University, award-winning educator with 40+ years of teaching experience
• Robert J. Hughes – Expert in business education and curriculum development
• Jack R. Kapoor – Distinguished business professor and author of multiple best-selling business textbooks
  
  

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Key Insights

This comprehensive business textbook covers all business fundamentals with a modern twist:

• Contemporary Business Trends:
  
  
  • Remote work and hybrid business models
  • AI and automation in business operations
  • Sustainability and ESG (Environmental, Social, Governance) practices
    
    
• Core Business Principles:
  
  
  • Management and leadership in the digital age
  • Marketing strategies for social media and e-commerce
  • Financial management and investment basics
    
    
• Real-World Applications:
  
  
  • Case studies from companies like Tesla, Amazon, and Alibaba
  • Small business success stories and challenges
    
    
• Learning Tools:
  
  
  • Interactive online resources and quizzes
  • Career readiness exercises
    
    
  
  

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书名: 《商业学（第12版）》
作者团队:

• 威廉·普莱德 – 德州农工大学荣誉教授，获奖教育家，拥有40多年教学经验
• 罗伯特·休斯 – 商业教育及课程设计专家
• 杰克·卡普尔 – 杰出商业学教授，多本畅销商业教材作者
  
  

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核心内容

这本全面的商业学教材涵盖了现代商业的所有基础知识：

• 现代商业趋势:
  
  
  • 远程办公与混合工作模式
  • 人工智能与自动化在商业运营中的应用
  • 可持续发展与ESG（环境、社会、治理）实践
    
    
• 核心商业原则:
  
  
  • 数字时代的管理与领导力
  • 社交媒体与电子商务的营销策略
  • 财务管理与投资基础
    
    
• 实际应用:
  
  
  • 特斯拉、亚马逊、阿里巴巴等公司的案例分析
  • 小型企业的成功经验与挑战
    
    
• 学习工具:
  
  
  • 互动在线资源与测验
  • 职业准备练习
    
    

Who Should Read This? 适合读者

🎯 Business Students – Perfect for introductory courses (MBA/BBA)
🎯 Aspiring Entrepreneurs – Learn how to launch and grow a business
🎯 Professionals – Refresh core business knowledge
🎯 Self-Learners – Easy-to-follow guide for career advancement

🎯 商科学生 – 适合MBA/BBA入门课程
🎯 创业者 – 学习企业创立与成长策略
🎯 职场人士 – 更新商业核心知识
🎯 自学者 – 清晰的职业提升指南