本帖最后由 Leona沙地花 于 2025-8-21 12:47 编辑
Storytelling with Data is not just another data visualization book—it's a masterclass in transforming dry numbers into compelling narratives. Cole Nussbaumer Knaflic argues that effective data communication isn't about creating flashy charts; it's about clarity, context, and storytelling. This practical guide teaches you how to:
✓ Identify and eliminate clutter that obscures your message
✓ Direct your audience's attention to the most important insights
✓ Tailor your data story to your specific audience for maximum impact
✓ Use narrative techniques to make your data memorable and persuasive
It's the essential playbook for anyone who needs to make data-driven decisions and convince others to act.
《用数据讲故事》超越了普通的数据图表教程，是一本将枯燥数字转化为引人入胜的叙事的权威指南。科尔·努斯鲍默·克纳夫利克指出，有效的数据沟通不在于花哨的图形，而在于清晰的逻辑和故事性。这本实战手册教你：
✓ 识别并剔除干扰信息，突出核心观点
✓ 引导受众视线，聚焦关键洞察
✓ 为不同听众量身定制数据叙事策略
✓ 运用叙事技巧，让数据过目不忘且具有说服力
对于任何需要依据数据决策并推动他人行动的人来说，这是一本必读之作。
Author Profile Cole Nussbaumer Knaflic is a renowned data storytelling expert and the founder and CEO of storytelling with data (SWD). She honed her craft in analytical roles at Google and later as a manager in the Bank of America's credit card analytics team. Through her company, she has conducted workshops for some of the world's most respected organizations, demystifying data communication for thousands of professionals.
科尔·努斯鲍默·克纳夫利克是知名的数据叙事专家，也是“用数据讲故事”（SWD）公司的创始人兼CEO。她曾在谷歌担任分析师，后于美国银行信用卡分析团队担任经理，在实践中打磨出一套独特的方法论。她的公司为全球众多顶尖机构提供培训，帮助无数专业人士掌握了清晰有效的数据沟通技巧。
Perfect For: Data analysts, business intelligence professionals, marketers, managers, consultants, students, and anyone who has ever put data in a PowerPoint. 数据分析师、商业智能专家、市场人员、经理、顾问、学生，以及所有需要在PPT中展示数据的人。
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发表于 2025-8-21 12:44