《Dollars and Sense》作者：Dan Ariely, Jeff Kreisler【EPUB】

Leona沙地花

Dan Ariely

• Title: Duke Professor & Predictably Irrational author
• Superpower: Makes behavioral economics feel like magic tricks
• TED Talks: 10M+ views on decision-making quirks
  
  

Jeff Kreisler

• Claim to Fame: Stand-up comic turned money psychologist
• Signature Style: "Finance therapy" through humor
• Media: Regular on The Daily Show
  
  

丹·艾瑞里

• 头衔: 杜克大学教授《怪诞行为学》作者
• 绝活: 把行为经济学讲得像魔术揭秘
• TED演讲: 决策心理主题超1000万观看
  
  

杰夫·克莱斯勒

• 成名身份: 脱口秀演员转型金钱心理学家
• 独特风格: 用幽默进行"财务心理治疗"
• 媒体亮相: 《每日秀》常驻嘉宾
  
  

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Why Smart People Make Dumb Money Decisions – And How to Fix It

This behavioral finance page-turner exposes the hidden psychological traps in everyday spending:

💸 3 Mind-Blowing Money Truths:
1️⃣ "Pain of Paying" Paradox – Why cash hurts but credit cards addict
2️⃣ Relative Value Scams – How "$9.99" tricks your brain into overspending
3️⃣ Self-Control Hacks – Turning behavioral flaws into financial superpowers

Why It’s a Game-Changer?
✓ Nobel-Winning Research – Ariely’s pioneering work in irrational economics
✓ Laugh-While-Learning – Kreisler’s comedy background makes finance fun
✓ 30+ Fixes – From "ice cream savings accounts" to "guilt-free splurge budgets"

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聪明人为何做蠢钱决策——行为经济学解密

这本行为金融学畅销书揭露日常消费中的心理陷阱：

💸 三大反直觉金钱真相:
1️⃣ "支付疼痛"悖论 – 现金消费会痛，信用卡却让人上瘾
2️⃣ 相对价值骗局   – "9.99元定价"如何诱导超额消费

3️⃣ 自控力改造术   – 将行为缺陷转为理财优势

颠覆认知的三大亮点:
✓ 诺贝尔级研究 – 阿里利在非理性经济学的开创性成果
✓ 笑着学理财   – 克莱斯勒的喜剧功底让财务知识变有趣
✓ 30+补救方案  – 从"冰淇淋储蓄罐"到"无罪恶感挥霍基金"

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Perfect For 最佳读者

• Chronic impulse shoppers
• Couples fighting about money
• Anyone who’s said "Where did my paycheck go?"

• 冲动消费成瘾者
• 因金钱争吵的伴侣
• 常疑惑"工资去哪了"的职场人

Pro Tip:
Use the "24-Hour Rule" – For any unplanned purchase over $50, sleep on it first.
行动锦囊:
"24小时法则" – 任何超50美元的冲动消费，先冷静一天。