《Payoff The Hidden Logic That Shapes Our Motivations》作者：Dan Ariely【EPUB】

Leona沙地花

Dan Ariely

• Title: James B. Duke Professor at Duke University
• Famous Works: Predictably Irrational, The Honest Truth About Dishonesty
• Signature Trait: Uses personal burn accident recovery as research inspiration
  
  

丹·艾瑞里

• 头衔    : 杜克大学詹姆斯·B·杜克教授
• 代表作  :《怪诞行为学》《不诚实的诚实真相》
• 个人印记: 以自身烧伤康复经历为研究灵感
  
  

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Decoding What Truly Drives Human Behavior

This insightful exploration by behavioral economist Dan Ariely reveals the surprising forces behind motivation—beyond money and rewards:

💡 3 Counterintuitive Truths:
1️⃣ The "Meaning Over Money" Effect – Why purpose outperforms paychecks (e.g., employees who see their impact work harder)
2️⃣ The "IKEA Bias"                            – We value what we build/contribute to (even if it’s flawed)
3️⃣ The "Effort Paradox"                    – Harder tasks often bring more satisfaction than easy wins

Why It Stands Out?
✓ TED Talk Inspiration        – Based on Ariely’s viral talk (5M+ views)
✓ Real-World Experiments – From corporate teams to war zones
✓ Actionable Insights         – For leaders, teachers, and parents

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揭秘动机背后的隐藏逻辑

行为经济学家丹·艾瑞里在这本深刻著作中，探索比金钱和奖励更深层的驱动力：

💡 三大反常识发现:
1️⃣ "意义大于金钱"效应 – 使命感比薪酬更激励人（如：看到工作价值的员工更努力）
2️⃣ "宜家偏见"         – 人们更珍惜自己参与创造的事物（即使有缺陷）
3️⃣ "努力悖论"         – 困难任务带来的满足感常超越轻易成功

独特价值:
✓ 源自TED热门演讲 – 艾瑞里5百万观看量的经典内容
✓ 真实场景实验    – 从企业到战地的行为研究
✓ 实用策略        – 管理者、教师、家长皆可应用

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Perfect For 最佳读者

• Managers designing incentive systems

• Creators battling procrastination

• Anyone who’s asked: "Why am I doing this?"

• 设计激励制度的管理者
• 对抗拖延症的创作者
• 曾困惑"我为何而做?"的人

Golden Insight:
"People will work harder for a cause than for a bonus."
核心洞见:
"为信念工作比为奖金更拼。"