本帖最后由 Leona沙地花 于 2025-6-12 12:45 编辑
Dan Ariely Title: James B. Duke Professor at Duke University Famous Works: Predictably Irrational, The Honest Truth About Dishonesty Signature Trait: Uses personal burn accident recovery as research inspiration
丹·艾瑞里 头衔 : 杜克大学詹姆斯·B·杜克教授 代表作 :《怪诞行为学》《不诚实的诚实真相》 个人印记: 以自身烧伤康复经历为研究灵感
Decoding What Truly Drives Human Behavior
This insightful exploration by behavioral economist Dan Ariely reveals the surprising forces behind motivation—beyond money and rewards: 💡 3 Counterintuitive Truths:
1️⃣ The "Meaning Over Money" Effect – Why purpose outperforms paychecks (e.g., employees who see their impact work harder)
2️⃣ The "IKEA Bias" – We value what we build/contribute to (even if it’s flawed)
3️⃣ The "Effort Paradox" – Harder tasks often bring more satisfaction than easy wins Why It Stands Out?
✓ TED Talk Inspiration – Based on Ariely’s viral talk (5M+ views)
✓ Real-World Experiments – From corporate teams to war zones
✓ Actionable Insights – For leaders, teachers, and parents
揭秘动机背后的隐藏逻辑
行为经济学家丹·艾瑞里在这本深刻著作中,探索比金钱和奖励更深层的驱动力: 💡 三大反常识发现:
1️⃣ "意义大于金钱"效应 – 使命感比薪酬更激励人(如:看到工作价值的员工更努力)
2️⃣ "宜家偏见" – 人们更珍惜自己参与创造的事物(即使有缺陷)
3️⃣ "努力悖论" – 困难任务带来的满足感常超越轻易成功
独特价值:
✓ 源自TED热门演讲 – 艾瑞里5百万观看量的经典内容
✓ 真实场景实验 – 从企业到战地的行为研究
✓ 实用策略 – 管理者、教师、家长皆可应用
Perfect For 最佳读者
• Managers designing incentive systems • Creators battling procrastination • Anyone who’s asked: "Why am I doing this?"
• 设计激励制度的管理者
• 对抗拖延症的创作者
• 曾困惑"我为何而做?"的人
Golden Insight:
"People will work harder for a cause than for a bonus."
核心洞见:
"为信念工作比为奖金更拼。"
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