《The Layman’s Guide to Understanding Financial Statements》作者：Simon J.Lawrence【EPUB】

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Simon J. Lawrence

• Background: Former CFO turned financial literacy evangelist
• Teaching Style: "If my grandma can’t understand it, I’m not explaining it right"
• Signature Course: "Financial Statements for Coffee Shop Owners"
  
  

西蒙·J·劳伦斯

• 职业背景: 前财务总监转型财商教育专家
• 教学理念: "如果我祖母听不懂，就是我没讲明白"
• 招牌课程: 《咖啡馆老板的财务报表课》
  
  

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Demystifying Balance Sheets, Income Statements & Cash Flow for Non-Accountants

This beginner-friendly guide transforms complex financial jargon into clear, actionable knowledge:

📊 3 Financial Superpowers You’ll Gain:
1️⃣ Balance Sheet Decoder – Assets vs. liabilities explained like a grocery list
2️⃣ Income Statement Translator – How revenue trickles down to "bottom line" profits
3️⃣ Cash Flow Detective Work – Why profitable companies can still go bankrupt

Why Entrepreneurs Love It?
✓ No Accounting Degree Needed – Uses relatable analogies (e.g., "Your home budget is a mini income statement")
✓ Red Flag Alerts – Spot warning signs in 10 minutes or less
✓ Investor-Ready Skills – Analyze stocks or small business opportunities confidently

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小白也能懂的财务报表入门圣经

这本零基础指南将晦涩的财务术语转化为清晰易懂的实用知识：

📊 三大财务能力提升:
1️⃣ 资产负债表破译 – 用"家庭购物清单"比喻资产与负债
2️⃣ 利润表解读     – 追踪收入如何转化为净利润
3️⃣ 现金流量表侦查 – 揭秘盈利企业为何仍会破产

备受推崇的三大理由:
✓ 无需会计基础 – 生活化比喻(如"家庭账单就是简化版利润表")
✓ 10分钟预警系统 – 快速识别财务危险信号
✓ 投资级技能 – 轻松分析股票或创业项目

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Perfect For 最适合

• Small business owners reviewing P&L reports
• Aspiring investors reading 10-K filings
• Employees wanting to "speak CFO" for promotions

• 需要读懂损益表的小企业主
• 想分析上市公司年报的投资者
• 渴望用财务语言争取升职的职场人

Golden Rule:
"Follow the cash flow like a bloodhound – profit is an opinion, cash is a fact."
黄金法则:
"像猎犬般追踪现金流——利润是观点，现金才是事实。"