《International Business：The New Realities - 4th Edition》作者：S. Tamer, Gary, John【PDF】

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Title: International Business: The New Realities (4th Edition)
Authors:

• S. Tamer Cavusgil – Executive Director of Michigan State University's Center for International Business Education and Research (CIBER)
• Gary Knight – Global business strategist specializing in SME internationalization
• John Riesenberger – Corporate executive turned academic with 30+ years in global operations
  
  

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Key 4th Edition

This globally recognized textbook features:

• Contemporary Case Studies:
  
  
  • Alibaba's "New Retail" strategy vs. Amazon Go
  • Tesla's Shanghai Gigafactory localization
    
    
• Disruptive Technologies:
  
  
  • Blockchain in global trade documentation
  • 3D printing's impact on cross-border manufacturing
    
    
• Political Realities:
  
  
  • US-China trade war cost-benefit analyses
  • Brexit supply chain adaptations
    
    
• Enhanced Digital Resources:
  
  
  • Interactive global market entry simulator
  • Augmented reality (AR) trade flow visualizations
    
    
  
  

书名: 《国际商务：新现实（第四版）》
作者团队:

• 塔默·卡武斯吉尔 – 密歇根州立大学国际商务教育研究中心执行主任
• 加里·奈特 – 中小企业国际化战略专家
• 约翰·瑞森伯格 – 拥有30年跨国企业运营经验的学者
  
  

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第四版核心

这本全球权威教材包含：

• 最新案例:
  
  
  • 阿里巴巴"新零售"与Amazon Go对比
  • 特斯拉上海超级工厂本土化策略
    
    
• 颠覆性技术:
  
  
  • 区块链在全球贸易单据中的应用
  • 3D打印对跨境生产的影响
    
    
• 政治经济现实:
  
  
  • 中美贸易战的成本效益分析
  • 英国脱欧后的供应链调整
    
    
• 数字教学资源:
  
  
  • 互动式全球市场进入模拟器
  • 增强现实(AR)贸易流可视化工具
    
    

Who Must Read This 必读人群

• Chief Globalization Officers redesigning supply networks
• Digital Trade Specialists navigating platform regulations
• Sustainability Executives implementing carbon-neutral logistics
• MBA Students specializing in geo-economics

• 全球战略官 - 重构供应链网络
• 数字贸易专家 - 应对平台监管挑战
• 可持续发展主管 - 建设碳中和物流体系
• 国际商务MBA学员 - 专攻地缘经济学